Please note, depending on your user role, the following actions may not be available to you.
The third tab along on your reporting page is your Demographics Report. Here you will have an overview of your primary buyer data and can see the following metrics:
- Buyer age makeup
- Gender makeup
- Purchase method (cash, mortgage, Help to Buy)
- Buyer Salary
- Source of enquiry
- Unit type averages against your buyer data
Each section of the report has helpful tool tips which detail how the calculations are made. You can also click 'Export as MX Excel' to export all three reports in one spreadsheet.
The data points in your Demographics Report are pulled from the information entered during the reservation, so the more details you capture, the more in-depth your demographic report will be!